Privacy Policy

Please read how RishteyNaatey.com collects, uses, protects, and manages profile and registration data.

RishteyNaatey.com

A venture of Zaxo Times Private Limited

Effective Date: 11 August 2026

Last Updated: 11 August 2026

1. Introduction

This Privacy Policy ("Policy") explains how Zaxo Times Private Limited, operating the matrimonial platform RishteyNaatey.com ("Rishtey Naatey", "Company", "we", "us" or "our"), collects, receives, records, stores, organises, uses, processes, shares, transfers, protects, retains and deletes personal data when a person accesses or uses our website, future mobile applications, profiles, communications, support channels, products, features or services (collectively, the "Platform"). The Platform is powered by Efforts4u.com.

Rishtey Naatey is a family-first matrimonial introduction platform intended only for genuine and lawful marriage-related purposes. It is not a dating, casual-chat or escort service.

This Policy forms part of, and must be read with, our Terms and Conditions, Cookie Policy and any consent notice, subscription terms, safety notice or other policy displayed on the Platform. By providing personal data to us, creating or managing a profile, using the Platform, or giving consent through an affirmative action, you acknowledge this Policy and consent to processing where consent is the applicable legal basis. Where processing is permitted on another lawful basis, we may process data without relying on consent to the extent permitted by law.

2. Scope and Roles

This Policy applies to:

visitors, registered members and prospective members;
persons whose profile is created or managed by a parent, sibling, relative, guardian or authorised representative;
family representatives and other persons who operate or assist with an account;
persons who contact support, submit enquiries, report content, participate in promotions or communicate with us; and
vendors, consultants and business contacts where their personal data is processed through the Platform.

For personal data processed for our own purposes, Zaxo Times Private Limited acts as the entity responsible for determining the purpose and means of processing and, where applicable, as the "Data Fiduciary" under Indian law. Our service providers may act as processors or data processors on our instructions. Members who independently obtain, copy, store, publish or otherwise use another member's information may become independently responsible for that use; Rishtey Naatey does not control such off-Platform processing.

3. Eligibility and Children

The Platform is intended only for persons legally eligible to marry and capable of entering into a binding contract under applicable law. A profile must not be created for a child or for any person below the lawful marriageable age applicable to that person.

We do not knowingly offer matrimonial services to children. If we learn that a child's personal data has been submitted unlawfully or without legally valid authorisation, we may restrict the profile, request proof, preserve information required by law, and delete or otherwise deal with the data as legally appropriate. Concerns may be reported to Support@rishteynaatey.com.

4. Personal Data We Collect

Depending on how the Platform is used, we may collect the following categories:

4.1 Registration and identity data

Name, gender, date of birth, age, marital status, profile creator/manager relationship, username, password or authentication credentials, mobile number, email address, residential city, state, country, postal address, nationality, citizenship, identity-document details, photographs, video, signature and verification status.

4.2 Matrimonial profile data

Height, physical attributes, disability information voluntarily provided, religion, community, caste, sub-caste, gotra, sect, denomination, mother tongue, horoscope/birth details, manglik status, food habits, smoking or drinking preferences, interests, lifestyle, personal description and partner preferences.

4.3 Education, occupation and financial-related data

Qualifications, institutions, profession, employer or business information, designation, work location, professional background, income range, assets or financial expectations voluntarily entered, and subscription/payment status. We do not normally require members to publish bank-account or card details in profiles.

4.4 Family and relationship data

Parents' and relatives' names, occupations, family type, family status, family values, siblings, ancestral or family location, family contact information and information supplied by or about a profile manager. Because this may contain another person's data, the submitting member must have lawful authority to provide it.

4.5 Verification and safety data

Government-issued identity or age documents, selfie or photo-match information, OTP records, email and phone verification, moderation notes, fraud indicators, reports, complaints, blocked-member records, investigation material, safety correspondence and documents voluntarily supplied to establish identity, marital status, education, profession or other claims.

Unless expressly requested through an authorised verification channel, users must not upload Aadhaar numbers, full financial-account details, passwords, authentication codes, intimate images, medical reports or other excessive information. Where an identity document is accepted, users should mask unnecessary identifiers wherever permitted. Aadhaar is not mandatory unless we expressly state a lawful requirement and provide an appropriate notice.

4.6 Communications and user content

Enquiries, support requests, feedback, profile descriptions, interests expressed, introductions, reports, consent records and communications made through or sent to the Platform. We do not promise that every communication channel is end-to-end encrypted. Members should not share sensitive, financial or intimate information in messages.

4.7 Technical, device and usage data

IP address, device identifiers, browser and operating-system information, language, time zone, approximate location derived from IP, login times, pages viewed, searches and filters, clicks, referral URLs, session information, cookie identifiers, crash logs, security events and interaction data.

4.8 Transaction data

Plan selected, amount, currency, invoice information, transaction reference, payment status, refunds and fraud-prevention signals. Payment-card, UPI or banking credentials are generally collected directly by the authorised payment gateway and are governed by its privacy terms; we may receive limited transaction information.

4.9 Data from other sources

Information may be received from family representatives, other members, referrals, identity or fraud-prevention providers, payment providers, customer-support systems, public sources, social-media or login providers used at the member's direction, regulators, law-enforcement bodies and business partners, subject to applicable law.

5. Sensitive and Highly Personal Information

Matrimonial profiles may reveal highly personal information, including religion, caste/community, marital status, lifestyle, health/disability information, financial range, photographs and partner preferences. We process such information only for legitimate matrimonial, verification, safety, legal and Platform-operational purposes, subject to applicable notice, consent and legal requirements.

The visibility of information to other members is an essential feature of a matrimonial platform. Members must use available privacy controls carefully and provide only information they are comfortable sharing for matrimonial discovery. A privacy setting reduces authorised visibility but cannot guarantee that another person will not take a screenshot, copy, download, photograph, remember or misuse information. Such unauthorised conduct is prohibited, but cannot be completely prevented by technical measures.

6. How We Collect Data

We collect data:

directly from a person during registration, profile completion, verification, payment, support or other interaction;
from an authorised family representative or profile manager;
automatically through cookies, logs and similar technologies;
from other users through referrals, reports or communications;
from service providers and partners involved in authentication, payment, analytics, communications, fraud prevention or support; and
from public records or lawful sources where needed for verification, safety, dispute resolution or legal compliance.

7. Purposes of Processing

We may process personal data to:

create, authenticate, maintain and secure accounts and profiles;
display profiles according to the member's settings and enable matrimonial discovery, filtering, recommendations, interests and introductions;
permit parents, siblings, relatives or authorised representatives to create or manage profiles;
verify mobile numbers, email addresses, photographs, identity, age and profile claims;
personalise results and improve compatibility, relevance, ranking, recommendations, usability and services;
provide support, resolve complaints, moderate content and enforce our Terms and policies;
detect, prevent, investigate and act against impersonation, duplicate profiles, fraud, harassment, scams, dowry demands, abuse, unlawful conduct and security incidents;
process subscriptions, payments, refunds, invoices and related records;
send service announcements, OTPs, security alerts, match or profile activity notifications, subscription messages and support communications;
send promotional communications where permitted, subject to applicable consent and opt-out rights;
measure traffic, conduct analytics, test features, diagnose problems and improve the Platform;
create aggregated or de-identified statistics that do not reasonably identify an individual;
establish, exercise or defend legal claims; respond to lawful requests; preserve evidence; and comply with laws, courts, regulators and law-enforcement agencies;
conduct corporate audits, due diligence, restructuring, financing, merger, acquisition, sale or transfer; and
fulfil any other purpose disclosed when data is collected or subsequently authorised by the person.

We do not sell personal data for money. We do not permit third parties to use member profiles for unrelated independent advertising merely because they provide a service to us. This does not prevent disclosures described in this Policy, subscription processing, business transfers or use of aggregated/de-identified information.

8. Legal Grounds

Subject to the law applicable on the relevant date, we rely on one or more of the following:

free, specific, informed, unconditional and unambiguous consent signified through clear affirmative action;
performance of requested services and steps taken at the person's request;
voluntary provision of data for a specified purpose and other legally recognised legitimate uses;
compliance with legal obligations, court orders and regulatory requirements;
prevention, detection and investigation of offences, fraud, threats and security incidents;
protection of legal rights and interests, provided such processing is not prohibited by law; and
any other ground permitted under applicable law.

Consent may be withdrawn through the available settings or by contacting us. Withdrawal does not invalidate processing already lawfully undertaken and may prevent us from continuing services that require the relevant information. We may retain or process certain data after withdrawal where required or permitted by law.

9. Family-Managed Profiles and Data About Other People

A person creating or managing a profile for somebody else represents and warrants that:

the profile subject is legally eligible for matrimonial services;
the manager has informed the profile subject about this Policy and the Terms;
the manager has valid, provable and continuing authority and all legally required consent to provide and manage the person's data;
all information is accurate and not submitted secretly, deceptively or against the person's wishes; and
the manager will promptly transfer control, correct information or delete the profile when authority ends or the profile subject requests it, subject to legal retention.

We may contact the profile subject, seek confirmation or evidence, restrict access, transfer profile control, or suspend/delete the account if authority is disputed. The profile creator/manager is responsible for claims, losses or proceedings arising from unauthorised submission or management, to the extent permitted by law.

10. Profile Visibility, Contact Controls and Match Recommendations

Profile information may be visible to registered users, prospective matches or other audiences selected through Platform settings. Certain basic information may be visible before registration if clearly indicated. Contact details, photographs or other fields may be restricted according to the features and settings available at the time.

Search results and recommendations may use profile characteristics, preferences, activity, location, subscription level, completeness, verification and relevance signals. They are discovery tools only. They do not constitute professional advice, compatibility certification, background verification, endorsement, guarantee or a representation that any person is suitable, truthful, safe or willing to marry.

Members must independently verify identity, age, marital status, family background, education, employment, income, health, criminal history and every material claim before engagement, payment, travel, meeting or marriage. Rishtey Naatey is not responsible for off-Platform disclosure, copying, contact or conduct beyond the extent imposed by non-excludable law.

11. Sharing and Disclosure

We may share personal data, only as reasonably necessary, with:

other members and authorised audiences according to profile visibility and contact settings;
a profile subject, profile creator, authorised family representative or account manager;
hosting, cloud, database, cybersecurity, identity-verification, fraud-prevention, communications, OTP, email, SMS, WhatsApp, analytics, customer-support, development and professional-service providers;
banks, payment gateways, billing and accounting providers;
affiliates and contractors supporting Platform operations under appropriate obligations;
advisers, auditors, insurers, investors, lenders and counterparties in confidential corporate transactions;
courts, tribunals, regulators, government authorities, law-enforcement agencies and other persons when disclosure is required or permitted by law, necessary to respond to lawful process, protect rights or safety, prevent harm, investigate wrongdoing or enforce agreements; and
a successor or acquiring entity in connection with a merger, reorganisation, financing, insolvency, acquisition, asset sale or transfer, subject to applicable law.

Service providers may process information only for contracted purposes, unless law independently requires or permits otherwise. Some recipient services, including payment, social-media, messaging or external links, may operate under their own privacy policies; we do not control their independent processing.

12. Cookies and Similar Technologies

We may use essential, preference, security, performance, analytics and advertising/measurement cookies or similar technologies. These may remember sessions, maintain security, store preferences, understand usage, measure campaigns and improve services. Non-essential technologies will be used with consent where legally required.

Users may manage browser settings or available consent controls. Blocking essential cookies may prevent login or core features. A separate Cookie Policy or consent banner may provide further details and should be read with this Policy.

13. Communications and Marketing

We may contact members through email, telephone, SMS, WhatsApp, push notifications or in-Platform messages for OTPs, account administration, security, service delivery, profile activity, match information, customer support, subscriptions and legally required notices.

Promotional messages may be controlled through the unsubscribe mechanism, account settings or by contacting us. Opting out of marketing does not stop essential service, security, transaction or legal communications. Telecom preferences and applicable anti-spam requirements will be honoured to the extent required by law.

14. Data Accuracy and Member Duties

Members must provide authentic, complete, current and non-misleading information; review it regularly; correct inaccuracies; protect credentials; and notify us promptly of unauthorised access. A person must not provide another individual's contact, identity, family, photograph, financial or other personal data without lawful authority.

We may ask for corrections or evidence, mark a profile as verified/unverified, restrict visibility, suspend services or preserve information. A verification badge indicates completion of specified checks at a point in time; it is not a guarantee that all information is accurate, current, complete, safe or genuine.

15. Data Security

We use reasonable administrative, technical and organisational safeguards appropriate to the nature of the data and risks, which may include access controls, authentication, encryption in transit where supported, monitoring, backups, vendor controls, logging, vulnerability management and incident-response procedures.

No website, application, database, transmission or storage system is completely secure. Consequently, we cannot guarantee absolute security, uninterrupted availability or that unauthorised persons will never defeat safeguards. Users accept the inherent risks of online disclosure and must use a strong unique password, protect OTPs and devices, avoid public-device login, and report suspected compromise immediately.

Where required by applicable law, we will take reasonable breach-response measures and provide notices to affected persons and authorities in the form and timeframe prescribed.

16. Data Retention

We retain personal data only for as long as reasonably necessary for the stated purpose, provision of services, account operation, safety, fraud prevention, dispute resolution, legal claims, audits, tax/accounting, regulatory compliance and enforcement. Retention periods may vary by data category and legal requirement.

After account closure or erasure request, profile visibility may cease before all underlying records are deleted. We may retain limited account, consent, verification, transaction, complaint, moderation, fraud, security, backup and legal records where reasonably necessary or legally required. Data in backups may remain until secure rotation or deletion. We may retain aggregated or genuinely de-identified data without a fixed period where it no longer identifies an individual.

Deletion cannot remove copies independently taken or lawfully retained by other members or third parties outside our control. We may preserve data when we reasonably anticipate litigation, a complaint, investigation, regulatory request or legal obligation.

17. Account Closure, Correction and Deletion

Members may use available account tools or contact us to request correction, updating, closure or deletion. We may verify identity and authority before acting. We may refuse, defer or limit a request where permitted or required by law, including to protect another person's rights, retain transaction or security records, investigate fraud, establish legal claims, comply with an order or address an unresolved dispute.

Closing an account may not automatically cancel a paid subscription with an external app store or payment provider; members must follow the applicable cancellation procedure. Account closure does not create a right to refund except as provided in the applicable subscription/refund terms or mandatory law.

18. Privacy Rights

Depending on the law in force and applicable to the processing, a person may have the right to:

receive clear information about personal data and processing;
access a summary of personal data and information about processing and sharing;
correct, complete or update inaccurate or incomplete data;
request erasure where retention is no longer necessary and no lawful exception applies;
withdraw consent with comparable ease;
use an available grievance-redressal mechanism;
nominate another person to exercise prescribed rights in the event of death or incapacity; and
exercise any additional right granted by applicable law.

Requests may be sent to Support@rishteynaatey.com with sufficient details. We may require proportionate verification and information necessary to locate the account. Rights are subject to lawful limitations, exemptions, retention duties, prevention of abuse and the rights of others. A person must not impersonate another, conceal material information or file false or frivolous grievances.

19. Cross-Border Processing

Our primary operations are based in India. Some technology or service providers may process or store information in other countries. Where cross-border processing occurs, we will take measures required by applicable Indian law and contractual arrangements. Transfers may be restricted to comply with government notifications, sectoral rules, sanctions or other legal requirements.

20. Automated Processing and Profiling

We may use automated systems and algorithms to organise profiles; recommend potential matches; rank search results; detect spam, fraud, duplicates or unsafe activity; personalise notifications; and support moderation. These systems may make mistakes and do not determine whether a marriage should occur. Members must use independent judgment and conduct their own checks.

Where applicable law requires special notice, consent, human review or another safeguard for a particular automated decision, we will provide it. We may use artificial intelligence-assisted tools for moderation, security, recommendations or support, but will not represent machine-generated inferences as verified facts.

21. Publicity, Success Stories and Testimonials

We will use an identifiable member's name, photograph, wedding story, testimonial or similar material for public advertising only with appropriate permission or another lawful basis. Permission may specify the content, media, duration and withdrawal process. Withdrawal will apply prospectively and may not require recall of already lawfully printed material or deletion from third-party caches beyond our control.

Demonstration, fictional or illustrative profiles and stories will not be presented as verified real-member outcomes. Users must not submit another person's wedding material or testimonial without their authority.

22. Prohibited Data Use by Members

Information obtained through the Platform may be used only for genuine, personal and lawful matrimonial evaluation. Members must not:

scrape, crawl, harvest, index, download in bulk, sell, rent, license or create a database of profiles;
use data for marketing, recruitment, lending, insurance, surveillance, political activity, discrimination, blackmail, dowry demands, harassment or any non-matrimonial purpose;
publish, forward or expose another member's data without authority;
use facial recognition, reverse-image searching or automated profiling in an unlawful or intrusive manner;
attempt to obtain financial credentials, passwords, OTPs, intimate material or unnecessary identity documents; or
circumvent privacy, blocking, access-control, security or rate-limit measures.

We may investigate, preserve evidence, restrict access, suspend or terminate accounts, notify affected persons or authorities, and pursue civil or criminal remedies. These measures do not make us responsible for a member's independent conduct.

23. Third-Party Links and Services

The Platform may link to or integrate third-party websites, apps, maps, social networks, messaging services, payment gateways or tools. Their collection and processing are governed by their own terms and privacy notices. We are not responsible for their security, availability, content or independent privacy practices. Users should review third-party notices before providing data.

24. Corporate Transactions

If the Company or Platform is involved in a merger, acquisition, financing, reorganisation, insolvency, sale of assets or transfer of business, personal data may be reviewed or transferred as an asset or operational record, subject to confidentiality safeguards and applicable law. Any successor may continue processing consistently with this Policy unless it provides a new notice where required.

25. Legal Disclosures, Safety and Evidence Preservation

We may access, review, preserve and disclose data where we reasonably believe it is necessary or legally permitted to comply with law or lawful process; respond to emergencies; protect a person from harm; prevent or investigate fraud, impersonation, cyber incidents, dowry demands, exploitation, harassment or other misconduct; enforce our agreements; protect the Company, members or public; or establish, exercise or defend legal claims.

We may disclose only the information reasonably relevant to the request or purpose, subject to legal restrictions. We are not required to notify a member before disclosure where notice is prohibited, impracticable, would frustrate an investigation or is otherwise not legally required.

26. Grievances and Contact Details

Privacy questions, consent withdrawals, rights requests and complaints may be sent to:

RishteyNaatey.com

A venture of Zaxo Times Private Limited

Delhi, India

Email: Support@rishteynaatey.com

General enquiries: Info@rishteynaatey.com

Telephone: +91-8447937121

Designated Grievance Officer / Data Protection Contact:

Name: [INSERT FULL NAME]

Designation: [INSERT DESIGNATION]

Postal address: [INSERT COMPLETE POSTAL ADDRESS]

Email: [INSERT OFFICIAL GRIEVANCE EMAIL]

Telephone: [INSERT CONTACT NUMBER]

Before publication, the Company must complete the above particulars and ensure that the complaint process and response timelines match all laws then in force. A complainant should first use our grievance mechanism before approaching an external forum where the law requires such prior use.

27. Limitation and Allocation of Responsibility

To the maximum extent permitted by law:

Rishtey Naatey is responsible only for its own processing of personal data and not for independent collection, screenshots, copying, disclosures, messages, meetings, transactions or conduct by members or third parties outside its reasonable control;
profile verification and security measures reduce risk but do not eliminate fraud, misuse, data loss or unauthorised access;
members remain responsible for information they submit, permissions they obtain, privacy settings they select, disclosures they make and their independent verification of prospective matches; and
nothing in this Policy excludes liability or limits a statutory right that cannot lawfully be excluded or limited.

If a member violates this Policy, the Terms, another person's privacy or applicable law, the member may be responsible for resulting claims, losses, investigations and costs to the extent provided in the Terms and permitted by law.

28. Changes to This Policy

We may update this Policy to reflect changes in law, technology, services, business operations or risk. The revised Policy will be posted with an updated date. We may provide prominent or direct notice, and obtain fresh consent, where a material change or new processing purpose legally requires it. Continued use after an effective update constitutes acknowledgement of the revised notice, but does not replace consent where consent is legally required.

Users should review this Policy periodically. Earlier versions may be retained for legal and audit purposes.

29. Governing Law and Dispute Resolution

This Policy is governed by the laws of India. Privacy complaints should first be submitted through the grievance mechanism above. The parties will attempt in good faith to resolve a written dispute for at least 30 days, unless urgent relief or applicable law requires otherwise.

Subject to any mandatory jurisdiction or statutory redressal mechanism that cannot be excluded, courts at Delhi, India will have jurisdiction. Nothing prevents a person from approaching the Data Protection Board of India, a consumer commission, court, regulator or other competent authority where the person has a lawful right to do so.

30. Applicable Legal Framework and Interpretation

This Policy is intended to operate in accordance with applicable Indian law, including, as and when the relevant provisions are in force, the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025; the Information Technology Act, 2000; the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 while applicable; the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as amended; and other applicable consumer, contract, evidence, cybercrime and sectoral laws.

The law is undergoing phased transition. A reference to a statutory right, duty, authority or mechanism applies from the date and to the extent it is legally operative. If any provision of this Policy conflicts with mandatory law, the mandatory law prevails and the remaining provisions continue to apply. Headings are for convenience and do not limit interpretation.